'Immerse yourself in Print', is an interactive window display concept created for Selfridges London using the patterns of the designer clothing available in store. Patterns found on clothing were re-created digitally and then animated to be displayed on a screen that would be hung inside the windows. The user can control the patterns using motion sensor technology when standing in front of the display as well as when they walk by. The aim of the campaign is for the customer to get a ‘feel’ of what was available inside and an experience would be created for them that would leave a lasting impression. The unique interactive display would hopefully draw more customers to the store also.