Sally's Ion Rebrand

Repackage and redesign the Ion hair care range. Sallys are considered hair and salon experts through their processes, materials and intensive knowledge of hair. I focused on the technique involved in colouring hair and experimented by mixing dyes by hand to reflect the process of mixing hair colours in a salon, this was then scanned and edited to create a vibrant mark that would be noticeable and distinctive to Sallys Ion range. The mark could then effectively be carried across different promotional elements.

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